Small Business Marketing Tactics

Small-scale business marketing is a highly specialized field that many established companies have a whole department dedicated to, but that doesn’t mean that smaller companies aren’t able to achieve and sustain a client base. Smaller companies can build and maintain their brands using different strategies including online marketing and traditional strategies such as billboards and printing ads.

Online marketing, which includes the creation of a website for your business and profiles on social media, is a crucial element of any marketing strategy for small-sized companies. A well-designed website can provide customers with crucial information about your business including the products and services you offer as well as your location the hours of operation, pricing and contact information. A small-sized business website can also serve as an ecommerce platform, which allows you to sell products and services to consumers directly.

In addition to having click site an online presence, small businesses can also use traditional methods to market themselves, for example, distributing advertisements in newspapers and coupon books, as well as participating in trade shows and farmers markets. Another option is to work with influencers, i.e. people with large viewer and follower numbers on platforms such as Instagram or YouTube to help build brand recognition.

Having a clear and effective marketing strategy is crucial for any small-scale business. Our survey results show that the majority of small-sized businesses are planning to increase their marketing efforts throughout the entire year. Email and Facebook were the two methods of marketing which yielded the highest ROI on investment. Paid digital advertising and content marketing completed the top five. In contrast, direct mail SMS marketing, and Twitter merited a lower return on investment.